Playamar
product launch

Hard seltzer made with real Cuervo tequila. Inspired by the beaches of Mexico, which are beloved by locals and vacationers alike for delivering the perfect mix of fun and relaxation (and tequila, of course). Playamar transports you to these incredible seaside escapes with every sip – no matter where you are.

We set out to create video content, in support of the product launch that transported viewers to the same place.