The better you sleep, the better you everything.
Eight Sleep is a "sleep fitness" leader and a biohacker's dream. It automatically adjusts to your body's core temperature throughout the night, helping you achiever your deepest and most restful sleep. This ultra high-tech mattress approached the team for paid social, and OTT commercials. The results?
An homage to vintage infomercials featuring the Fittest Man on Earth, interviews with a Neurophysiologist, and comparisons to Tesla. The future looks well-rested.
Concept
Storyboards
Art Direction
Video Direction
Post Production